About Us

We build
your future

The Digital Cake Team have been at the forefront of the Ecommerce industry since 2001.

We have managed over £1 million worth of spend on Google Adwords and delivered Organic Results that regularly outperform the competition.

Whether you’re just starting out on your digital journey or feel like your current campaigns need a tune up we can help take you to the next level.


Meet The TeamFounder ProfileContact Us

Click On Our Faces To Learn More About Us

Apex Team Members Apex Team Members

Chris Thomas, Founder

Chris started his digital journey when he launched Cloggs.co.uk back in 2001. Cloggs was one of the first retailers in the UK to start selling shoes online.

It was a time of dial-up modem connections and 16 step checkouts, online retailing was not easy! However Cloggs grew from strength to strength and over the next decade firmly established itself as a market leader in retailing Branded footwear online with a peak turnover of £15 million.

In that time Cloggs became well known for its outstanding SEO and Digital Marketing tactics, regularly maintaining No.1 positions for its organic keywords and outperforming the national competition of Schuh and Office. The business was eventually sold to JD Sports in 2013.


Chris continued to work with the business under the new ownership until 2016 before finally exiting to start a fresh adventure with Apex Ecommerce. Under Chris’ stewardship during the early years is where Cloggs learned and developed its own best practice techniques of SEO and PPC which were forged on the front line of 24/7 online retailing, where there is no hiding place!

It is this unique insight and experience that sets Apex Ecommerce ahead of other digital and ecommerce agencies. They have walked the walk not just talk the talk for the best part of the last 20 years, developing a scalable and sustainable digital business.

Whatever your business whether it is B2B or direct to consumer, your website can be monetised and add value with the right advice and helping hand.


Read my blog on why Every Business Needs Digital

Start Your Journey

Whether it’s one or many of our services you require, get in touch to find out how we could help you drive awareness, engagement and conversions for your product or service.