Brand Building with Social Media
In a ‘millenial’ age filled with iPhones, tweets, hashtags and the gram, it’s difficult to remember a time when social media wasn’t part of our personal and professional lives. This new way of communicating has commanded our attention and for brands, social media has created a unique opportunity to instantly connect with their audiences, making it a key marketing tool. Read on to discover the four ways social media will help build brand, no matter your business.
- Communicate in real time
Social media gives brands the opportunity to communicate with their following in real time. So whether you’ve got an exciting new product launch, want to comment on trending topics, or let customers know about a promotion, you’re only ever a click away.
It’s a powerful customer service tool too. Customers know that brands are always monitoring their social pages and see it as a quick and easy way to contact them. On Twitter alone, 78% of users who contact a brand expect a response within one hour. (Source: Lithium)
- Network & engage
We’re going to state the obvious here, but social media is called ‘social’ for a reason. Whilst publishing content that’s going to drive engagement is a must, you need to be social too making sure to network and engage with relevant accounts.
Building an audience that is engaged will enhance brand experience, creating trust and loyalty along the way. It doesn’t stop there though, outside of your following, you need to engage with other relevant accounts, to develop brand affinity.
- Control your content
Platforms like Facebook, Instagram, Pinterest and Twitter give your brand a place to showcase brand identity through tone of voice, visuals and video. You can control the look and feel of your content to showcase your brand any way you like.
Mixing up your content style is a must, but consistency is key. You want somebody to read your post, see an image, or watch a video and instantly recognise it as your brand. Visual content is the most effective, with it 40 times more likely to be shared than other types. (Source: HubSpot)
- Take note of valuable insights
The great thing about social media is you can constantly reflect on your content to see what’s working and adjust accordingly. By taking note of valuable insights and analytics, you can tweak your social media strategy to get the results you really want and determine the platforms that work best for you.
So there you have it. The impact of social media for brands is not to be ignored. From Facebook and Instagram, to LinkedIn, Pinterest and Snapchat, there’s no time like the present to up your social media game and start building your brand one post at a time.