As 2017 draws to a close, we can begin to reflect on what the year has offered and exposed us to. What was it that intrigued us, got our hearts racing and eyes watering.
Can’t remember? Are you over it already?
Thankfully, Google knows everything. The Search Engine giants are home to the deepest and darkest of late night secret searches, searches full of intrigue and those more harrowing issues.
The top searched terms of the year shed some light on the more pressing issues we needed answering in 2017. Unsurprisingly the topics cover natural disasters, political tensions and growing popular culture. The searches reflect a conflict of curiosity and escapism.
This year’s most searched terms echo the state of the nation in 2017. We have been eager to engage and hear more on the events that have caused anxiety but also source light relief in the world of entertainment.
Political unsettlement, terror and Love Island all feature in the top searches – politics and terrorism for good or bad, foreign or domestic, is dominating the national conversation.
Google’s Top UK Searched Terms:
1. Meghan Markle
2. iPhone 8
3. Hurricane Irma
4. Fidget Spinner
5. Manchester Bombing
6. Grenfell Tower
7. 13 Reasons Why
8. Tara Palmer – Tomkinson
9. Shannon Matthews
10. iPhone X
The Top 10 Yahoo Searches in 2017:
1. Donald Trump
3. UK General Election
4. Ed Sheeran
5. Strictly Come Dancing
6. Love Island
7. UK Terrorism
8. Game Of Thrones
9. North Korea
10. Ariana Grande
This year’s Love Island took the nation by storm. Capturing the attention of those who may have shrugged it off as an exploitation of shallow ‘wannabes’ the year previous. As a nation, we were hooked. When you look closely, Love Island is the game of life under a spotlight, making it very relatable.
The mad rush to find someone to love and have to call your own, fighting off loneliness to feel a part of something much bigger. The very essence of Love island is what we tackle in our day to day lives.
Beyond the millennial viewer, parents were hooked. After all, these are the people their children are likely going to meet. The endless arguments were about fundamental things: social exclusion; faithfulness; loyalty; cliques; secret-keeping. What may seem to some like menial issues are what help form us and quite frankly, we know how to handle them.
Love Island is something we understand. The increasing risk for our safety, the ongoing highs of lows of British Politics, if we are honest, is something we do not.
It’s something we have no control over and that’s concerning.
The year’s top search trends are a clear reflection of the workings of our minds over the last year. When things got tough we were curious, intrigued and eager to learn more. We embraced even more reality TV and allowed ourselves to laugh.
As we prepare for 2018, I have no doubt that Megan Markle will continue to capture the nations hearts. The Royal Wedding will be the nation’s escapism as we move in 2018. When it comes to the inquisitive nature of the British people, a love story will always win.