If I had a penny for every time a marketing manager told me they have been trying to run SEO and PPC campaigns alongside their day to day marketing activity, I’d never be cautious of spending too much on McNuggets again. Well I may, but for reasons not associated with cost, excuse my poor humour.
When working with a new client it always feels as though we’re taking a massive weight off of their marketing teams shoulders. More often than not, companies will have been attempting digital for some time but not achieved the desired results, to no fault of their own, this magic takes time.
It’s not uncommon for businesses to assume both SEO and PPC can be additional tasks for their small in-house team to handle when they get a spare minute (most likely never). Search optimisation is not a one-person job, there are so many ingredients that build up a bigger, juicer picture.
The digital world is not so far removed from that of a traditional marketer, however, to assume they have the skills to spin all plates effectively is an approach that is unlikely to achieve ROI changing results.
You need a dedicated team.
Why Hire a Digital Marketing Agency?
An agency team should consist of programmers who code with performance in mind, content marketers who know your audience and how they use search engines, Social Media and Digital PR to heighten lead generation and create that all important, online buzz.
Not only that, you’ll have search advertisers who know how to capture the eyes of those that SEO cannot reach. Together this team will integrate, all working towards the same digital goal, ensuring maximum return.
To do SEO well and to feel the weight of return, you have two choices. Hire an agency or build your own team of SEO experts, programmers and marketing pros.
At Apex Ecommerce, our first priority is to get to grips with your business, what brings in the money? Who buys from you and most importantly, who isn’t, but should be. Essentially, we want to know where your websites strengths are, and where there are the gaps.
With an agency, everything is set up for you from day one, the following is always right at an agencies fingertip:
Industry tools: agencies will invest in tools that accelerate the data available, these tools are often expensive but bring with them powerful insights that may otherwise go undiscovered.
Instant experts: need instant research, reviews or actions on the website, your agency team will be ready to get things done and make things happen. After all, they have targets to hit too.
No training required – your agency team will be fully qualified for the job, instead of you investing in external training, you’ll be spouting digital jargon in no time.
Cutting edge: A good agency will always be up-to-date with the latest industry developments, techniques and technology. Google changes it’s mind more than a hungry, indecisive and hungover partner.
More than SEO: modern SEO needs solid content marketing, paid advertising, social promotion, site hygiene and authority building all integrated into a strategy to make an impact.
Cost effective: For the price of a single hire, you will have access to a full team of professionals. It really doesn’t matter the size of your business or the vision in mind, a good digital marketing agency will produce a budget that suits the specific requirements of your business.
An agency will focus on hitting the targets, so a business can focus on the everyday running, getting stuff done.
What Makes a Good Digital Agency?
Admittedly, agencies can differ in quality and because of this, businesses are cautious when making the move. It’s an agencies job to inform you as to why you need their services, you should never feel as though you’re caught up in something you really do not understand.
A good agency will have a winner’s mentality.
If you’re two months into your campaign and the only person you have spoken to is your account manager, you’re probably going to feel a little out of the loop. You should feel as though you have a team of experts, all feeding into your strategy.
Benchmarking and reporting is essential for you to understand where you’ve come from and where you are now. Monthly reports, catch up calls and performance reviews will all help a business understand the worth of digital and essentially, what is being paid for. A good agency will never have you questioning what is going on.
Too often, businesses will avoid digital because they do not understand what’s being said, so they leave. A good agency will, inform, educate and not make you feel like you’re so behind on the times, man.
The world of business has been working in digital for some time now, but that doesn’t mean every business owner knows or fully understand what needs to be done the get results. And that’s fine. Managing a digital team does require insider knowledge, multiple spinning plates and a clear strategy.
Investing in an agency will bring anew buzz to your businesses digital approach, no longer will it be a chore you have to attend to but something that drives and delivers for your business.