When a consumer visits your Shopify store for the first time, a few things come to their mind:

1. “Can I trust this online store?”

2. “Is this a credible business?”

3. “Can the products deliver what it promises?”

Often, customers use seller ratings, star ratings and product reviews to answer these questions. Before a new customer visits your website, they expect to see these indicators through the Google Customer Reviews program or other review tools. They usually look like this:

I bet you often see these ratings and reviews as you browse online stores and search engines . They’re just below the site’s name, and the stars are pretty hard to miss. So how can they impact conversion rates?

Reviews on your Shopify store put your brand’s reputation out in the open. It not only shows the positive experiences of consumers with your brand, but it also shows their negative experience too. This is why a site with 4.75 star ratings and thousands of reviews, are guaranteed to be credible. After all, the online world is often harsh, so bad customer service is rarely left unscathed.

Ultimately, customers rely on reviews to help whether they should buy from an online store. In one study, displaying star ratings besides ads resulted in a 28.72% higher conversion, compared to ads without star ratings. The data suggests that product reviews are associated with higher conversion rates.

But what if you don’t have a high star rating? What if you have a few really bad reviews? Should you opt out of all review sites and disable reviews on your Shopify store? Not exactly!

Here’s what the data shows:

  • 52% of buyers will they trust a business more if they see a few negative online reviews of their products. (Source: Capterra)
  • Having 50 or more reviews per product can mean a 4.6% increase in conversion rates (Source: Reevo)
  • 63% of buyers are more likely to make a purchase from a site with a good amount of reviews (Source: iPerceptions, 2011)
  • Reviews lead to an average of 18% increase in sales (Source: Reevoo)
  • 89% of buyers will purchase a product within one week after reading reviews (Source: ReachLocal)

These studies show a consistent trend. Consumers are less likely to buy from an online store with no reviews. They’re also less likely to trust a businesses with absolutely no negative reviews. This comes as no surprise. Consumers want to see the good and bad side of a product—before they make a purchase. No product is perfect so they want to know the downsides in order to properly evaluate whether or not the product is worth it.

So how do you get product reviews on your Shopify stores? We’ll teach you how!

How to Get Product Reviews

Smart online sellers know that the best way to get reviews is to ask. Give customers discounts, freebies or free shipping—in exchange for an honest review. Or, email them a review immediately after they’ve finished their purchase.

You can use apps like Product Reviews to add a customer review feature to your Shopify store. All you need to do is to visit its page and click the “Get” button.

The app allows you to to view individual reviews, before they’re published on the site.

 

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