Hi, my name is John Kite and I’ve been lucky enough to spend two weeks with the Digital Cake team.


After months of online university teaching, I was ready for a two-week internship with ‘real people in a dynamic work environment. This would also be a great opportunity to gain insight into a successful business, to learn new skills, and ultimately to inform my graduate career path — not bad in the middle of a pandemic.

Week 1: Learning all about the joys of digital marketing 

The nerves I felt as I approached the office were unfounded, but when I arrived, I was met with a really relaxed environment and friendly faces. Autumn introduced herself as my mentor and task-setter, introduced me to the rest of the team and then threw me in at the deep-end with a morning brief on SEO (which I now know stands for Search Engine Optimisation!). 

As the in-house expert, Autumn taught me the importance of keywords, meta titles, and descriptions in search rankings and about how to use Semrush and Google Analytics. I used this knowledge on a practical task determining targetable words to boost the upcoming (and top secret) Digital Cake website and to generate keyword recommendations for clients. 

My next job was to research the competitors of Digital Cake clients in the fashion industry and I trawled through websites, reviewed email strategies and organic socials, and extracted useful insights for website development and customer relationship management.

The rest of the week passed quickly as I created visuals for the Digital Cake portfolio, sat in on group meetings, and met up with the Digital Cake founder, Chris Thomas. As well as being the CEO of Digital Cake, Chris is on multiple company boards and is a devoted Dad and yet he found time for a chat to talk about his background, his career, and how he took a local family retail business and developed it into a multi-million pound online presence. Before long, this online retailer caught the eye of JD Sports, who acquired the business in 2013. 

It was inspiring to hear about Digital Cake’s strong performance and projected growth and with it the company’s desire and ability to benefit and contribute to the local community. As a second year university student who will graduate in the post-pandemic world, it was reassuring to hear from Chris that it’s okay, in fact it’s essential, to try different things and have different experiences to ultimately find your passion.

Week 2: Presentations, product research, and podcast proposals!

This second week, I’ve polished a presentation, content-populated a Shopify store, delved into product and competitor research for the ‘Pickmaster’, completed my Google Analytics training course, and even researched and written up a proposal for an in-house podcast studio (watch this space!). 

It’s been a really engaging and fulfilling mix of technical, research-led, and creative work. No tea or coffee making and a tangible lack of photocopying, but most importantly I have felt utilised and valued in an environment of talented, smart, and passionate people. My greatest legacy is definitely my 2-hour-long office Spotify playlist, formally approved by Autumn. 

I’m really grateful to Autumn and Liberty, who sat next to me, and all the team at Digital Cake for a great learning experience and for immersing me in the world of e-commerce, search engines, and website analytics to provide a whole new understanding of the world of digital.  

Think you’d excel in a fast-paced environment where you’re always learning? Discover your opportunities at Digital Cake!