Social Media Trends for 2018

2017 was yet another incredible year for the world of social media, with social media advertising spend surpassing tv advertising spend, apps like Instagram growing exponentially in popularity and more time being spent online than ever before. Indeed, 2017 has paved the way for social media to be bigger, better and even more ever-present for 2018. Here’s our pick of the top 2018 social media trends to watch out for.

Video Will Dominate

More video content is uploaded to the web in one single month than has been created for tv in three whole decades. That not only proves the power of video, but the speed at which video content is digested by those who consume content online. 78% of people watch videos online every single week, and this number is set to further increase in 2018. To put it simply – video content is undeniably the future. There are a number of different ways you can incorporate video into your digital marketing strategy for 2018. Whether that’s creating video content for your social media channels, promotional videos for advertising, how to videos to showcase your product or educational videos to supplement your content – you should definitely look to adopt video content into your business growth plan for next year.

Live Streaming Will Be Bigger & Better

Live streaming has been a social media trend which has grown vastly in popularity over the past few months in particular. Social media platforms have worked hard to integrate a live streaming functionality into their apps, with Facebook embracing a simple live streaming option, Twitter partnering with streaming app Periscope and Instagram developing some ground-breaking technology which allows two accounts to join the same live stream together for a broadcast. Thanks to this recent and innovative development and the growth in popularity for live streaming, we predict that other apps will look to follow suit with the joint streaming functionality, and live streaming as a whole will be bigger, better and more prominent in many social media strategies in 2018.

Instagram Stories Will Be Key

One of the main themes of 2017 has been the battle of the picture based instant messaging services. Facebook, Instagram and Whatsapp all developed their own take on the ‘stories’ functionality first introduced by Snapchat, with Instagram by far being the most successful. So much so in fact, that Instagram stories has gone from strength to strength, developing a host of filters to mimic the most exciting element of Snapchat, and offering a range of cool and quirky stamps and text options. Because Instagram stories allows you to directly connect with an audience you’ve already acquired, rather than Snapchat which requires for you to put in the ground work and gain followers, we can only expect that Instagram stories will continue to dominate. It’s a great way to create engaging and fun content for your audience, without disrupting the more professional and polished aesthetic of your Instagram account.

In summary, whilst it’s impossible to predict which new platforms or trends could come and disrupt the social media market, we’re fairly confident that the three listed above will be heavily featured in the marketing world for 2018. We recommend you try and adopt these techniques into your digital marketing strategies early in order to get ahead of the game for next year.