304 Clothing

304 Clothing

The Brief

After receiving our ‘Need for Speed’ whitepaper, 304 contacted us requesting a speed audit for their current website. 

With this audit, we reviewed how their existing site was performing and what improvements could be made to increase their site speed which would subsequently boost their overall site engagement and conversions rate.

Following this review, our established trust with 304 meant that we have continued to work with them on an ad-hoc basis to improve their website and digital marketing efforts.


The Goals

  1. Review their existing site and make recommendations on how they can improve their site speed.
  2. Improve bounce rate and average session duration as a result of these changes.
  3. Scope out their site for additional improvements and understand the full ecommerce potential of their website.
  4. Consult on various recommended improvements and work together on an ad-hoc basis to implement these changes.

The Plan of Action

After completing a site speed audit, it became clear that the mobile version of the 304 site needed the most urgent attention. Accounting for over 90% of their overall traffic, the speed score for mobile was resulting in an estimated customer loss of 32%.

Additionally, the number of apps that were running on the site was causing the speed to be dragged down. Overall, we saw that the best improvements to their website speed could be made from amending the codebase of landing page templates within the store’s theme.

Other recommendations included compressing images and requesting correct sizes dependant on users screen site, removing unused elements within the theme, and creating mobile-only elements to improve the performance of the mobile site.

304 Clothing Shopify website on Mac
304 Clothing Shopify website on Macbook
304 Clothing Shopify website on Android device

The Results

  • Mobile Performance: 15.28% increase
  • Mobile Speed index: -5.36% decrease
  • Desktop Performance: 24.6% increase
  • Desktop Speed index: -11.86% decrease
Mobile Performance Increase
Desktop Performance Increase
Decrease in Desktop Speed Index

If you want to upgrade your brand, get in touch.

Our team of Shopify Experts are committed to delivering exceptional e-commerce experiences. Get in touch and begin building your brand online with Digital Cake.

Have a project ? Call us Now

Get In Touch
95 Northwood St, Birmingham B3 1SZ
0121 439 0750



Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google