Andersons Case Study
Lee Bushell, CEO of an Investment Group in Birmingham, contacted us after acquiring Anderson’s Themes and Dreams from its previous owners who had been facing financial difficulties and were unable to fulfil a growing list of customer orders.
A customer of Anderson’s Themes and Dreams himself, when Lee discovered that the business had ceased trading and that he would not receive his order, he flew out to meet the previous owners and decided to purchase the struggling business.
Once he had acquired the brand and purchased the designs, stock and intellectual property of the beds, Lee contacted us to get a functional site live and running with an incredibly quick turnaround.
To create a fully functional ecommerce store within 48 hours.
The Plan of Action
A new site was required so quickly in order to maintain the customer goodwill that existed in the previous Company and to ensure the disruption to ongoing trade was as minimal as possible. With such a quick turnaround required we felt the only viable option was to place the new site on a hosted ecommerce platform so that we were able to shortcut much of the lengthy work involved in developing a bespoke CRM system and the complications around launching a payment gateway and checkout. In such instances our go-to platform is Shopify, a platform we have completed numerous developments and quick deployments.
We were then able to use our pre-built Shopify Theme (Studio 12) a theme we have developed with much of the best practices retail functions and user experience. This meant that the technical deployment of a new website could be delivered very quickly, however we were left with still a significant problem of how to populate the new site in all aspects, content, product information and site structure.
As the old company website had been deleted and no archive was retained, our web development team had to dig a little deeper into the internet to find whatever they could. By browsing through Google’s cache the old store was indeed findable and we were able to review what the original site looked like. This allowed us to gain a greater understanding of what the structure and architecture of the previous site had been.
To import this data, we visited all the product URLs using a google site search viewed the source of all the cached result pages and copied this JSON product object into a text file which was later used by a script we wrote to create the product in Shopify using the Shopify API.
Finally, using a Digital Cake studio theme as a framework for the new Anderson’s website, we took assets from the old site to ensure a seamless transition to the new store and successfully maintained the familiar look and feel of the brand.
With a timeframe of just 48 hours, we were able to successfully deliver a functional site that was ready to convert customers.