Bad Monday

Jessica O Capsule

November 2020


The Client

Bad Monday is a tattoo-inspired streetwear brand with diversity, inclusivity, and eye-catching graphics at their heart. What began as a small business selling printed t-shirts has become a unique brand selling high-quality, one-of-a-kind fashion with aspirations of making a real difference in the scenes of art and music.


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The Brief

During our brand foundation work with Bad Monday, we saw how important the creativity and inspiration of individual artists are to the uniqueness of Bad Monday’s streetwear and community.

Despite this, their website didn’t hype up these artist collaborations and the limited-edition clothing they created, so we knew that had to change.

The Solutions

A new artist collaboration was about to launch: Jessica O. With this launch in mind, we brought the notions of limited-edition artist collaborations and community to the forefront:



 Jessica O  Collection

With the individual artist being such an important part of the brand, each artist collaboration will have this space going forward, highlighting their talent and their importance to the expressive community of Bad Monday.

A full Jessica O collection page was designed on the Bad Monday Shopify site, including an artist interview to share the story behind their journey, inspirations, and unique styles.



Building Community With Early Acess

To build buzz ahead of the collection’s launch, we emailed the Bad Monday community and directed them to the Jessica O collection page to find out more. 

There, they could sign up for 24-hour early access to the new collection, allowing them to purchase their favourite limited-edition pieces before anyone else…. Just another perk of being in the Bad Monday family.


As expected, exclusive early access, combined with the inspirational journey and styles of a unique artist, lead to amazing results:

Email open rate
Clickthrough rate from email to Jessica O page

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