Bad Monday

Shopney Mobile App

October 2020


The Client

Bad Monday is a tattoo-inspired streetwear brand with diversity, inclusivity, and eye-catching graphics at their heart. What began as a small business selling printed t-shirts has become a unique brand selling high-quality, one-of-a-kind fashion with aspirations of making a real difference in the scenes of art and music.


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The Brief

Bad Monday wanted their community to be able to engage with the brand no matter where they were. They also needed a new sales channel with a focus on engagement, loyalty, and maximised conversions, all driven by VIP exclusives.

The Solutions

 All of this and more could be found in a cutting-edge Shopney app integration, taking the power of their website and distilling it into the palm of their customer’s hands. Unique fashion, wherever they want it.



 Shopney App

A Shopney app allows you to integrate your app with your existing Shopify store, making the process of reaching your customers directly wherever they are easier than ever before. Benefits include:

  • iOS and Android compatibility
  • Personalised themes
  • Easy-to-use checkout
  • Order tracking
  • Back in stock notifications
  • Abandoned cart recalls
  • Real-time in-app messaging
  • Advanced search options
  • Free push notifications
  • 30 day free trial
  • Launched within 14 days
  • Increase of 3x £/session value
  • Increase of 30% loyalty

 The VIP Treatment

Bad Monday took all of these features and benefits, and turned their app into the place to be for VIP customers. A few VIP app benefits include:

  • Initial app launch included 20% off purchases
  • Limited-edition products found nowhere else
  • New collections launch 24 hours before the website

By rewarding loyalty with exclusive collections and incentives, Bad Monday has made every push notification impossible to ignore. They have a direct line to their most loyal fanbase and they’re using it to grow and retain this community in style.


Everyone likes to feel like a VIP, so Bad Monday’s approach used that sense of exclusivity to drive real results:

Rating on App Store
Weekly Average Conversion Rate
Average Daily Users

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