Bad Monday
Shopney Mobile App
October 2020
Delivered
The Client
Bad Monday is a tattoo-inspired streetwear brand with diversity, inclusivity, and eye-catching graphics at their heart. What began as a small business selling printed t-shirts has become a unique brand selling high-quality, one-of-a-kind fashion with aspirations of making a real difference in the scenes of art and music.
The Brief
Bad Monday wanted their community to be able to engage with the brand no matter where they were. They also needed a new sales channel with a focus on engagement, loyalty, and maximised conversions, all driven by VIP exclusives.
The Solutions
All of this and more could be found in a cutting-edge Shopney app integration, taking the power of their website and distilling it into the palm of their customer’s hands. Unique fashion, wherever they want it.
:
Shopney App
A Shopney app allows you to integrate your app with your existing Shopify store, making the process of reaching your customers directly wherever they are easier than ever before. Benefits include:
- iOS and Android compatibility
- Personalised themes
- Easy-to-use checkout
- Order tracking
- Back in stock notifications
- Abandoned cart recalls
- Real-time in-app messaging
- Advanced search options
- Free push notifications
- 30 day free trial
- Launched within 14 days
- Increase of 3x £/session value
- Increase of 30% loyalty
The VIP Treatment
Bad Monday took all of these features and benefits, and turned their app into the place to be for VIP customers. A few VIP app benefits include:
- Initial app launch included 20% off purchases
- Limited-edition products found nowhere else
- New collections launch 24 hours before the website
By rewarding loyalty with exclusive collections and incentives, Bad Monday has made every push notification impossible to ignore. They have a direct line to their most loyal fanbase and they’re using it to grow and retain this community in style.
Results
Everyone likes to feel like a VIP, so Bad Monday’s approach used that sense of exclusivity to drive real results:
Rating on App Store
Weekly Average Conversion Rate
Average Daily Users
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