Dancing Leopard

Gold Dancing Leopard brand logo

The Brief

Dancing Leopard were looking to invest in a new site ready for Black Friday that would position them ready for oncoming growth in 2020 as they felt their current site was dated and restrictive in terms of how much control they had over it. 

With a strong vision for the brand and plans to expand into new territories to increase their turnover in the coming years, they needed to ensure that their new site would be able to cope with high levels of traffic and easily adapt with any incoming changes.

The Goals

  1. Create another award-winning website for our client!
  2. Bring style and functionality together to create a modern website which would set Dancing Leopard apart from competitors.
  3. Review functionality and adapt key features, such as mega navs and video content, that are preferred by customers into the new site.Consult on various recommended improvements and work together on an ad-hoc basis to implement these changes.
  4. Ensure that this new site was SEO optimised and returns a high-speed score for both desktop and mobile.
  5. Create a seamless migration from existing platform, no drop in traffic
  6. Ensure that there was more access over website analytics

The Plan of Action

As their current site was already performing well, we were excited to support this key growth period and see how far we could push their success with a newly optimised site. With this new website, we wanted to help Dancing Leopard move into new territories and assist their ongoing development as they continue to hit important milestones. Given the size of the retailer and growth potential, Shopify Plus was the best platform to enable their projected progression.

We started this process with important foundation work. During this discovery phase, we looked at how existing customers used the site, what the current website stats looked like and what areas of improvement we needed to work on. We also assessed the usability of the current site and then transferred this into the design of the new site.

From here, the process of designing the site was a collaborative effort. We took each stage of the website build and tasked it down and so that the client could see each stage in detail and understand what work was needed for each task. We also did this for the design and development process, as well as for any additional website features that they wanted to add onto the site. It was important that we kept communication strong during this process so that we could get all of the information needed in order to continually move forward with the website.

In terms of design, we created three separate home pages and multiple product and collection pages to choose from. For each design, we wanted to ensure that we were creating a user-friendly interface which also accurately and effectively represented the Dancing Leopard brand. We talked through each design with our client so that we could get their live feedback regarding which aspects they liked and which elements needed to be amended. We then took this information and combined our designs with their comments to create something that they were really proud of. 

Dancing Leopard Shopify website on Mac
Dancing Leopard Shopify website on Macbook
Dancing Leopard Shopify website on Android device
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The Results

After working together collaboratively and continuing to match their expectations, the new Dancing Leopard went live on November 8th with a page speed score of 96 on desktop and 73 on mobile, a significant improvement from their old site. We are also continuing to optimise this score through image optimisation and reducing video length.

With their new website, we have also offered a 90-day warranty to ensure that if any issues arise they will be resolved quickly and efficiently by our team. We are also providing training sessions to ensure their internal team can use the site and make any in-house changes as they need to.

Jade, Owner of Dancing Leopard

“Thank you so much, I love my shiny new website!”

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