fbpx

Enjoy Rogue

Shopify Website Design & Build

January 2021

Delivered

The Client

Rogue is an entrepreneurial brand who put the art in artisan. With their handmade marmalades, jams, and chutneys, they’re looking to shake up the conservative world of mass-produced, boring foods, and give everyone a secret weapon for game-changing food creations.

 

View Site
View INSTAGRAM

The Brief

After growing the business and expanding from farmer’s markets to local restaurants, cafes, and retail, Rogue wanted a way of reaching their audience directly, without any need to compromise on quality or service.

The Solutions

Before giving people a taste of what Rogue could do, we took time to understand their branding, create a marketing strategy, build a best-practise Shopify website, and develop marketing campaigns to drive new customers and retain loyalty.

 

WEBSITE

Phase 1

Brand and Marketing Strategy

To truly understand a brand, you need to get into the ingredients that make it, so we took the time to understand Rogue’s branding, tone of voice, audience, and more. With this audience and Rogue’s goals in mind, we created a new marketing strategy that focused on driving awareness with new people and retaining people who were already part of this culinary movement.

Phase 2

Shopify Website

With our flavourful foundation agreed, we set to work on the scope, design, and launch of Rogue’s best-practise Shopify ecommerce site. This was central to our ongoing marketing strategy, giving the client a core platform to drive people to, and was split into 5 key stages.

 Key Stages

  1. Website wireframing: Understanding the key pages for the brand and keeping a focus on the most efficient customer journey from homepage to purchase.
  2. Page development: From here, we developed a bespoke theme across 10 pages, showing how the website will come together with desired functionality and brand style. 

Core functionality for Rogue included:

  • Product filtering on collection pages.
  • Unique Selling Points bar, showing off benefits of buying Rogue products.
  • Klaviyo integration for new CRM journeys and welcome offer emails.
  • Mobile optimised for game-changing flavours on the go.
  • A media-rich blog and recipes, highlighting the products in use.

3. Testing and optimisation: We test that every page and every feature is working at its best. If there’s anything not up to scratch, we fix it!

4. Launch: The client’s website is revealed to the world, ready to welcome more people to this new way of thinking and cooking.

Facebook Advertising

With an impactful ecommerce website in place, our next mission was to build awareness of the Rogue brand and drive traffic, encouraging trial of their products. Using audience and interest targeting, we reached relevant people with Facebook ads and showed the products in use, including serving suggestions, blogs, and recipes. We didn’t just want people to buy Rogue products, we wanted people to buy into the Rogue lifestyle.

Results

Culinary movement’s don’t happen overnight, but results are coming soon…Come back any day now for results as bold as Rogue’s chutneys.

Want to refresh you Shopify Store?  

Our team of Shopify Experts are committed to delivering exceptional e-commerce experiences. Get in touch and begin building your brand online with Digital Cake.



Have a project ? Call us Now

Get In Touch
95 Northwood St, Birmingham B3 1SZ
0121 439 0750
HELPFUL LINKS

SERVICES PROVIDED

TRUSTED EXPERTS

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google