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Flavour Blaster

Shopify Website Build

Flavour Blaster Logo

March 2021

Delivered

The Client

Flavour Blaster is the first handheld device to utilise vapour technology to make edible bubbles, flavour mist, and smoke clouds. It launched in 2018 to advance orders from 40 different countries, and they won’t stop until they’ve taken over the world with their one-of-a-kind sense also collaborated on a modernised, approachable visual brand and tone of voice, creating an online shop that looked and sounded like a place they’d want to spend their time and money shopping for unique gifts and experiences.

 

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The Brief

With Flavour Blaster going from strength to strength, the brand was in need of bold branding and a sleek website design which matched their premium products and unmatched sense of fantastical fun.               

Alongside this, the website also needed a clear journey for customers, taking them from discovery to purchase of their very own Flavour Blaster.

The Solutions

  • Refine the Flavour Blaster brand to show off the progress and style of the brand in an instant.
  • Design a new Shopify website theme to capture the brand’s premium vibe without losing the fun and pizzazz they’re known for.
  • Guide website users through an easy journey from discovery to purchase.

 

WEBSITE

 The Plan of Action

To capture the brand Flavour Blaster had become, we held a collaborative workshop to get under the skin of who they were now, who their audience was, how they wanted to look and sound, and distilled everything into a Brand Guidelines.

From here, we began designing a bespoke Shopify website theme, which encompassed everything a customer would need. This included a mega navigation bar, allowing for people to easily find everything, a new landing page to show off the brand story, increasing imagery, video tutorials, and brand user manuals to reveal the wonders of Flavour Blaster tech, and even custom functionality, letting people find the nearest place where Flavour Blaster is either being used or distributed.

Shopify Design and Build 

With the brand and website refined, we also wanted to increase loyalty within the brand’s audience: “Bubbleheads.” We created a secondary area on the site for Bubbleheads only. We integrated Loyalty Lion onto their site, which gave us the functionality to build a rewards system, giving them fun ways to earn points, such as purchases, shares, reviews, and more, all of which can level up their Bubblehead status and also be used towards later purchases.

To increase overall spend, we also added two custom-built functions. The first was that if someone was purchasing a Flavour Blaster tool, they also had to purchase at least six aromas to go with it. The second was an up-sell notification which suggested other aromas a customer might like based on current searches.

As a finishing touch, we also gave the brand the power of custom content pages, allowing them to create website content as eye-catching as their products.

 

Results

By taking the time to understand the Flavour Blaster brand, we were able to create a bespoke Shopify theme with custom functionality that showed off the high-quality products and vibe without sacrificing a website that also needed to be fun and easy to use. 

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