Gympro Apparel

Shopify Website Build 

Gympro logo

May 2020


The Client

GymPro Apparel is a sports apparel brand for the modern day, created by two firefighters, Adam Rai and Leon Judge. No strangers to rigorous fitness routines, required for all members of the West Midlands Fire Service, they truly realised the power of exercise in physical and mental wellbeing.


So, driven by the desire to create a better, healthier world and help others release their inner athlete, GymPro was born.

View Site

The Brief

During our initial research into the effectiveness of GymPro’s ecommerce website, we discovered opportunities for improvement, aiming to increase site speed, search engine optimisation, accessibility, and user experience. We also saw ways to highlight their brand vision of health and community throughout their website, using a new style of photography and a dedicated community page. 

We’ll tell you all about it, so ready, set, go…

Mega Navigation

To make the site as accessible as possible while also highlighting key search terms and popular products, we created a ‘mega-nav bar’. People can see where they want to go instantly, making their user journey from discovery to purchase as effortless as a lunchtime yoga in GymPro Apparel.


User Experience

User experience isn’t just important for customers, it’s also important for the brand. With the accessibility provided by Shopify, our recommended ecommerce platform, Leon has the power to change anything on the website from an app on his phone. Now GymPro’s website is just as flexible as its customers.

Community Page

What separates GymPro from their competitors, amongst many things, is their desire to create and uplift a community of healthy, happy people. We believed that this deserved its own space to shine, so we created the ‘Community’ page; a space where like-minded people can visit for all the latest tips on events, fitness, food, and lifestyle.


Website Design


If a picture is worth a thousand words, then we wanted the visuals of the website to tell the brand’s story in an instant. Every image needed to show a product that’s made to move, so we guided the brand’s photographic style to present the products being used like they would in real life.

The Results

We might not be at the finish line yet, but by putting user experience first and channeling the brand’s vision into their community page, GymPro is already sprinting in the direction of their goals. 

Year on year comparisons have revealed:

Increase In Website Users
Increase in organic search
Increase In Revenue
Increase In Conversion Rate
Increase In Transactions
Increase in Site Speed

“The Digital Cake team is so friendly and welcoming, and they feel like part of GymPro. I would put the website they’ve created for us against any of the big brands and go as far as saying ours is better. Their work is of a very high standard and we’re seeing results even at an early stage.”

- Founder of GymPro

Looking to rebrand your ecommerce business?  

Our team of Shopify Experts are committed to delivering exceptional e-commerce experiences. Get in touch and begin building your brand online with Digital Cake.

Have a project ? Call us Now

Get In Touch
95 Northwood St, Birmingham B3 1SZ
0121 439 0750



Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google