Her Waves

SEO Strategy

March 2020


The Client

Her Waves is a brand helping female surfers express themselves in and out of the water with creative clothing and art that speaks to them and their passions.


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The Brief

We originally built Her Waves’ Shopify ecommerce website so that their passions and products could reach women around the world, which requires optimised SEO to capture potential customers as relevant search queries start to swell.

The Solutions

Our ecommerce SEO strategy led the way with intensive keyword research and measured optimisation. One keyword at a time, we were helping female surfers around the world find their tribe.

We aimed for words that matched their interests, using surf and art-inspired terms to bring in people who understood the brand’s unique vibe. High traffic is great, but high relevance is even better.


1.  Keyword Implementation  Researching and Site Planning

By finding the keywords that were most relevant to Her Waves and their audience, we were able to plan out the site in a way that their passions and interests would be easy to find and resonate with people within seconds.

2. Shopify website development 

After seeing traffic increasing, we looked for further ways to keep people coming to the website. With long-tail keywords, we were able to find and implement highly-specific and less competitive search terms that would bring people to Her Waves before any other brand.

The Results

We’ve been riding the wave of amazing results over the first year of SEO optimisation:


Increase in revenue from Organic Search


Increase of new users from Organic Search 


Returning Organic User Rate

Keywords now on pages 1-3 on Google

Looking to improve your SEO Rankings?  

Our team of Shopify Experts are committed to delivering exceptional e-commerce experiences. Get in touch and begin building your brand online with Digital Cake.

Have a project ? Call us Now

Get In Touch
95 Northwood St, Birmingham B3 1SZ
0121 439 0750



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