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Midlands Fashion Awards

The Brief

The Midlands Fashion Awards are an annual event that focus on the emerging talent within the West Midlands Fashion Industry. As the awards have increasingly grown in popularity and size, they needed a website which would easily enable potential talent, sponsors and press to register for the event.

As they operate within a very visually driven industry, their website needed to reflect this whilst not disrupting the customer journey.


The Goals

  1. Create a visually striking website with easy navigation.
  2. Allow for a non-developer editing process in the back end of the site.
  3. Raise futher awareness for the event and its sponsors.
  4. Increase user interaction.
  5. Reinforce brand authority.

The Plan of Action

We created a WordPress website which was both visually engaging and delivered a modern look and feel. By introducing a slider onto the homepage, we were also able to reinforce brand authority and boost user interaction through a seamless and engaging online experience.

The Results

The new and fully optimised website resulted in Midlands Fashion Awards increasing their visibility within the region, and also enabled them to create a strong customer database through email sign-ups and exit retention triggers.

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