fbpx
OUR MISSION

To help you make more money online. We have over 18 years experience making sales online and want to help share that knowledge with you to maximise your ecommerce potential.

and why not follow us socially?

Motorcycle Parts UK

Digital-Cake-Motorcycle-Parts-UK

The Brief

In 2016 Motorcycle Parts UK were a firmly established, leading online retailer of motorcycle spare parts and accessories.However, a majority of their sales came from 3rd party marketplaces such as Amazon and Ebay.

Recognising that this left the company exposed and wanting to build more customers and revenue through their own website, they came to Digital Cake to review their current situation and advise on what their next steps should be.

Digital-Cake-Targets

The Goals

  1. Understand full ecommerce potential of business.
  2. Consult on web platforms.
  3. Determine tropgy keywords.
  4. Setup new Paid Media marketing channels as proof of concept.
  5. Setup and optimise existing social media channels

The Plan of Action

We established that one of the main problems was that the paid advertising, which had been deployed by the previous agency, was set up very generically and was consequently resulting in a lot of money being spent sending poor quality traffic to the website which was just not converting.

We established a much more effective and highly targeted shopping campaign by creating an optimised product feed, which since being deployed has generated an incredibly positive growth rate!

Our second task was to advise and consult on a new website build to improve the previous Magneto platform, which had previously been too clunky and difficult to manage efficiently. The combination of a more modern, responsive website platform and highly targeted ad delivery transformed the core website channel become a viable part of the business!

motorcycle-parts-uk-3

The Results

After partnering with Digital Cake, Motorcycle Parts have witnesses a £100,000+ revenue growth, a conversion rate of 3% and a 65% return on investment.

£
+
Increase in Website Sales
%
Conversion Rate
%
Return on Investment

Have a project ? Call us Now

Get In Touch
Excellent service from Digital Cake. They are currently helping us move our business forward and seeing instant results. Would recommend them to anyone looking to build their online retail sales and streamline their business practices
James Aspinall
Owner
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google