Motorcycle Parts UK
In 2016 Motorcycle Parts UK were a firmly established, leading online retailer of motorcycle spare parts and accessories.However, a majority of their sales came from 3rd party marketplaces such as Amazon and Ebay.
Recognising that this left the company exposed and wanting to build more customers and revenue through their own website, they came to Digital Cake to review their current situation and advise on what their next steps should be.
- Understand full ecommerce potential of business.
- Consult on web platforms.
- Determine tropgy keywords.
- Setup new Paid Media marketing channels as proof of concept.
- Setup and optimise existing social media channels
The Plan of Action
We established that one of the main problems was that the paid advertising, which had been deployed by the previous agency, was set up very generically and was consequently resulting in a lot of money being spent sending poor quality traffic to the website which was just not converting.
We established a much more effective and highly targeted shopping campaign by creating an optimised product feed, which since being deployed has generated an incredibly positive growth rate!
Our second task was to advise and consult on a new website build to improve the previous Magneto platform, which had previously been too clunky and difficult to manage efficiently. The combination of a more modern, responsive website platform and highly targeted ad delivery transformed the core website channel become a viable part of the business!
After partnering with Digital Cake, Motorcycle Parts have witnesses a £100,000+ revenue growth, a conversion rate of 3% and a 65% return on investment.