Provision & Co

Shopify Website Build

September 2018


The Client

Built from nothing but a love of moto culture, flash tattoos, and imperfect design; Provision & Co. is a UK-based lifestyle brand created to provide clothing for the thrill-seekers, the risk-takers & the wild ones.


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The Brief

Since positioning themselves as one of the UK’s most exciting up-and-coming independent lifestyle brands, P&Co has built a reputation as the go-to company for edgy, motorbike-inspired street style.

Transitioning from a trendy internet retailer to an established website was next on their agenda, which is where Digital Cake stepped in…

The Solutions

  1. Create a unique website with a bespoke enterprise Shopify Plus scale up that would allow for company growth and expansion.
  2. Provide business support and consultations on how to improve the customer journey.
  3. Ensure that their website is an authentic representation of their brand attitude and ethos.



 Our Partnership

Initially coming to Digital Cake for advice regarding an issue with their social media pixel, our regular communication and continued support quickly saw us become P&Co’s chosen agency for the construction and maintenance of their new Shopify website.

Our mission was to create a Shopify Plus scale-up that would support their long-term goals of expanding their product range and deliver P&Co to new territories. To help push them towards these KPI’s we created a bespoke Shopify theme that would accurately reflect their brand aesthetic and company ethos.

Having previously worked with agencies that didn’t deliver a transparent communication network or provide one-on-one support and face time, we offered daily communications throughout the development process, maintained a quick response time to any queries that they had, and arranged weekly meetings on a Friday morning to run down everything that we had achieved during the week.

 The Plan of Action 

Our goal was to create a site that would be the perfect balance of style, functionality, and performance, whilst being totally catered towards the consumer so they remained engaged during every stage of the sales journey.

Being a very visually driven company, style was incredibly important when it came to creating a bespoke theme. We operated in an extremely collaborative way to ensure that we would successfully execute their vision for the new site and deliver unique features for their web store.

 The Results 

During this build, we regularly pushed the limits of what Shopify allows you to do to create a truly unique website.

Key elements of bespoke functionality:

  • Infinite Scroll on Collection pages
  • Mega-navigation with featured products
  • Bespoke horizontal checkout templates
  • Masonary tile product grids with hero product tiles.
  • In-page product filtering
  • Suggestive searching of collections, blogs and products.


Average order value increase
Increase in ROI
Increase in Revenue per Customer
Increase in Clicks
Increase in Conversion Rate
Idexed Keyword

Want to refresh you Shopify Store?  

Our team of Shopify Experts are committed to delivering exceptional e-commerce experiences. Get in touch and begin building your brand online with Digital Cake.

Have a project ? Call us Now

Get In Touch
95 Northwood St, Birmingham B3 1SZ
0121 439 0750



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