In June 2018, Sandstone Yoga and Pilates franchise came to Digital Cake with a tight deadline and big expectations, and we responded with our expert knowledge and unique mindset to deliver great results!
Sandstone Yoga and Pilates are continually expanding their business around the West Midlands and beyond, and to aid ongoing expansion we were tasked with driving people to the website and boosting sign ups to their training courses as quickly as possible!
- Drive brand awareness for the Sandstone Yoga & Pilates Franchise.
- Generate leads for the new training course.
- Create attention grabbing and informative Facebook ads to persuade users to sign up and participate.
The Plan of Action
Our plan of action for Sandstone Yoga and Pilates was to utilise Facebook Advertising to drive results, as this would be the most successful platform for creating an impact and finding the most relatable audience for our campaigns.
Our various campaigns used a mix of media formats which were each tailored to a specific goal. The campaigns that were targeted towards driving sign ups used a simple and easy to follow customer journey, were more informative and allowed customers to instantly sign up. By simplifying the journey from the campaign to the goal action we successfully achieved a return on investment of £13.76 for every £1 spent in less than three weeks.
Our brand awareness campaigns used imagery which highlighted the studios and members of the Sandstone community to showcase the warm and friendly environment of the franchise. Throughout the three week campaign, we monitored our daily progress to ensure that our strategy was constantly adapting and being optimised as a result of the data that we were gathering.
During this campaign, we were able to successfully reach over 40,000 people, and generate 139 leads with a £13.76 return on investment