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The Deli in Boldmere

The Brief

Established by mother and son duo, Pippa and Matt, The Deli in Boldmere has served the Boldmere community since 2011, and in September 2015 expanded and opened up a new deli shop in the area. The existing shop was renamed ‘The Deli Social’, and the new venture was called ‘The Deli in Boldmere’.

Pippa and Matt contacted Digital Cake for an audit on their current website, help with their marketing strategy and to install WooCommerce to create an online store.


The Goals

  1. Install Woocommerce and create a optimised web store.
  2. Create an effective marketing calendar.
  3. Setup social media profiles.

The Plan of Action

Our first task was to give their initial website a ‘face lift’ and make the overall navigation and user experience more friendly. Once this had been done our next step was to install the WooCommerce plugin, create a web store and populate it with core stock, seasonal items and event tickets.

As events became the main priority for The Deli, we sold event tickets online (which frequently sold out within a week) and utilised social media to market them and increase awareness within key online communities. This element of the business proved a big hit, with multiple street food vendors wanting to take part in the next “Deli Street Kitchen” night.

Conversion Rate
Visitors to online site
Return on investment

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