Established in 2007, Urban Gifts are the go-to place for gadgets, gizmos and pop-culture inspired presents.
After initially engaging with us in November 2017 for a new ecommerce strategy that would expand their online presence and increase their conversion rate using various marketing techniques, from paid and organic social to optimised SEO for key brand terms, we were recently asked to handle the re-platforming of their website from their existing Magento site to a new Shopify build.
Due to the imminent expiry of their annual Magento licence, there was an urgent deadline in which Urban Gifts had to consider alternative platforms for their website. Once this had been decided, we had just 30 days in which to deliver a new site and ensure a seamless transition from their old platform.
The primary issue with their existing platform was that they found Magento to be too expensive for their unique needs, had a difficult interface for their team to navigate, and felt that the platform was ultimately restraining the ongoing development of their website. Another issue that found with Magento was that their overall website speed suffered as a result of ongoing development issues with the platform.
Our aim was to create and deliver a new website within 30 days which would resolve the common issues that they had with their previous platform while also continuing to deliver an engaging experience for their customers.
- To reduce their ongoing website running costs
- To provide an agile development environment
- Deliver a new website within a 30 day deadline
- Ensure a user-friendly CMS
- Deliver seamless migration to the new site while protecting their existing search footprint
The Plan of Action
Urban Gifts were initially interested in moving their site over to Shopify as we outlined the easy-to-use interface of the platform and how this would give their internal team more control over their website, something which was a frequent issue with their previous provider.
Once they had decided on moving to Shopify, with our great understanding not only of the platform but of our client and their unique needs, we were trusted in turning over the website within an incredibly short amount of time!
Our first task was moving Urban Gifts over to the standard Shopify package, costing $80 and includes the ability to upload an unlimited number of products, allows you to create and offer discount codes for customers and provides a 24/7 support team for any enquiries that may arise.
We knew that Urban Gifts would benefit from the freedom of a bespoke theme which they would easily be able to navigate and update in-house. From here, we laid out the tasks and extra functionality line-by-line and then discussed with the client which elements were essential and which could be planned as a part of phase 2 of the development.
From this, we established what we would deliver in phase 1, this being the essentials needed to get the site live whereas everything in phase two focused on additional elements and functionality that would be nice to include, but not essential for the website to work successfully. Part of the work included in phase 1 included ensuring that the website was fully optimised for SEO and that the go-live procedure followed best practice.
- Site speed 95%+ GT metrics score
- Successfully launched their new Shopify site in just 30 days
- Generated a 20% increase in conversion rate as a result of the improved website