Whiskey Calendars 

Shopify Quick Build

December 2019


The Client

Whiskey Calendars found their niche in America’s passion for premium whiskey, and knew they’d make the perfect gifts for the holidays. So, they decided to craft a collection of award-winning whiskey advent calendars, each hiding 24 luxury whiskeys inside. Every day, another sample of your new favourite whiskey.


Scottish and Irish whiskeys have become massive in America, sought after for their smooth, elegant flavours. However, they’re hard to find and expensive to import. This is where Whiskey Calendars saw an immediate opportunity for the most luxurious gift of the holidays.. 

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The Brief

There was only one problem… It was already November and they didn’t yet have an ecommerce website, social media channels, or even a logo and brand name. Unlike the finest whiskeys, speed was the key ingredient here.

We’ll tell you all about it, so ready, set, go…

The Solutions

Every minute counted, but to do what we do best, we still took the time to lay the foundations of branding and visual guidelines before launching their Shopify website, social channels, and targeted US-based advertising.


Branding in a  Heartbeat

Within days, we’d helped the brand decide on their name, logo, colour palette, social templates, and so much more. As we’ve always said, you can’t build your brand house without laying the foundations of what the brand is, meaning that focused, agile collaboration was crucial.

A functional, best practice, ecommerce website

The best whiskeys keep their flavours simple and accessible, just like the best ecommerce websites. Over the course of one week with all expert hands on deck, we developed Whiskey Calendar’s Shopify website to give them a place to start taking orders. Though we kept the website to its most essential functions, we made sure it was built from best-practise ecommerce insights and nothing less.

Social set up and advertising

To spread the word about their 12 limited-edition whiskey calendars, we launched brand-new Facebook and Instagram channels with posts highlighting the quality and style of their products. In addition, we created branded social templates, allowing the brand to hit the ground running with their own content in the run-up to Christmas. 

Google shopping ads were also created, targeted, and launched in the US, seeking out Whiskey Calendars’ audience before they’d sent their lists off for the big day.

The Results

Just like Santa himself, we were counting down the days until Christmas because Whiskey Calendars was running out of time to transform from an idea into an official brand capable of selling high-value products.

While we don’t believe that branding, development, or marketing is something that should ever be rushed, we can’t help but be proud of what was achieved in such a short time when a new client needed us most:


Visual branding created and marketing channels set up


Best-practise ecommerce website built with essential functionality


Collaboration from initial idea to full project launch

“Digital Cake took us from an idea to an fully-functioning brand with a best-practise Shopify website and social channels. We couldn’t have done it without them!”

Whiskey Calendars

Looking to rebrand your ecommerce business?  

Our team of Shopify Experts are committed to delivering exceptional e-commerce experiences. Get in touch and begin building your brand online with Digital Cake.

Have a project ? Call us Now

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95 Northwood St, Birmingham B3 1SZ
0121 439 0750



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