PPC puts you a click away from thousands of potential new customers.
Manage your PPC advertising budget and delivery in real time, only paying for clicks that truly count.
An AdWords account provides priceless audience insight into how your customers search and buy.
Reinforce your Brands message through well crafted advert copy.
Have your finger on the pulse of your competitors, giving you the edge and agility needed to compete.
Pick The Right Keywords But Don't Stop There, Continue To Learn From Them
Start Small And Gradually Build Your Campaign Up From Acquired Data
Split Test Advert Copy To Understand What Resonates With Your Customers
Focus On Improving Your Quality Score & Ad Relevancy
Run Regular Search Query Reports And Use The Conclusions To Optimise
Pace Your Budget, Know When You Should Be Spending & Holding Back
Whether it’s one or many of our services you require, get in touch to find out how we could help you drive awareness, engagement and conversions for your product or service.
For many people, the world of PPC can seem overwhelming and somewhat intimidating. We understand this and have seen it enough times to know that it’s our responsibility to work with you, breaking any previously built-up barriers down.
We also understand this may take some time.
Our PPC expertise starts right from the top. The Founders of Digital Cake, have been at the forefront of the developments in PPC Advertising since 2001, and know the challenge of staying agile to Google, inside out.
This dedication to stay ahead of the ever changing climate spans right down to our digital team, with marketers focused on ROI delivering results and energised by the fast paced and target focused agency environment.
We do not just secure your place through traditional text adverts, this is Ecommerce. We manage, optimise and review Google Shopping campaigns. Beyond management, we ensure your online store and inventory is set-up and working with AdWords to the best of its ability.
Earning your click is only phase one, customers need to be taken on several dates before committing to the final stage, a conversion. Without being persistent and touching base through strategic retargeting, the chances are you’ll fall short and competition will steal your place.
Acquiring, capturing and reinforcing. The PPC culture that is hard coded into our strategies. Effective search marketing requires an integrated approach, our PPC services work best when combined with our SEO services.