SEO Quick Wins – Things You Really Need to Know!

To succeed online, you need to be continuously educating yourself and adapting your website to adhere to the latest rules and regulations in the world of Google. However, not all SEO tactics and methods need to be outrageously difficult. There are in fact a number of quick fixes you can implement to your website that can have a positive effect on your SEO results. Here are 5 SEO quick wins you can work into your website right now.

1. Alt Tags

Alt tags are HTML attributes which are attached to image tags which will provide a text based alternative to the image for search engines. The concept is that you utilise your alt tag to describe the image, and the image will then be read by search engines. However, what many people don’t know is that optimising your alt tags is a super nifty way to help give your SEO a boost. If you utilise the alt tag function to describe the image but incorporate some relevant keywords, you’re adding your SEO keywords in a natural way. Of course, keyword stuffing is always discouraged, but utilising your alt tags appropriately is a great SEO quick win.

2. Create Longer Form Content

Long form content is a great way to boost your SEO results. Offering long form and informative content on the key pages of your website will help to create a more relevant resource for your users, informing them of everything they need to know and acting as a thorough guide for users. Google likes to display the most authoritative and relevant results for users, so ensuring your content is comprehensive could work in your favour when it comes to SEO.

3. Look for Easy Keyword Wins

Assessing your easy keyword wins could be the perfect way to boost your SEO, and something that you can do relatively quickly. Utilising tools like Open Site Explorer, SEMRush and Google Keyword Planner to identify keywords which settle around the top of page 2 or at the bottom of page 1 of Google will help you plan some simple targets to help boost most of your results on to the first page. Working on the low hanging fruit is a great way to increase your exposure and a solid and simple SEO strategy.

4. Optimise page title tags

Page title tags should be one of the first things you do when incorporating an SEO strategy into your website. However, thoroughly analysing your page title tags could be an SEO quick win for your ecommerce website. Ensure that you’re using the most appropriate keywords for each page, and that you’re incorporating the relevant and exciting keywords for your page text into the page title tags. It’s important to ensure your most important keywords match your most important pages, and that you’re targeting the most important keywords for each page.

SEO Quick Wins is one thing, but to really benefit from SEO results, you need to put in the time and money to get the results. If you’d like to discuss SEO further then please do not hesitate to contact us, drop us an email b3@apex-ecommerce.co.uk